Education
New York University
M.A., Graphic Communications Management and Technology
New York University
B.A., Media Studies/Political Science
Experience
Communications + Operations Consultant
buildabrand ltd., May-October 2011
Creative-driven tech start-up creating a new model for brand building and management. Reporting directly to the CEO, acted as communications lead for copywriting and editing for product and static content, development of editorial schedule, tone of voice, social media strategy (pre-launch Twitter following of 2500+), customer support, and internal comms. Oversight of operations activities including contracts for freelance and agency work, RFPs and agency relationship management, candidate interviews, non-disclosure agreements and service-level agreements for vendors, and physical office move and set-up.
Marketing Strategy Consultant
InfoPlanIT, LLC / InfoPlanIT Europe, August 2010-Present
Branding and digital communications strategy for new product launch and coordinated re-brand. In-line with changes to company business strategy, created new logo identity, marketing collateral, and website, along with brand positioning, social media and public relations strategies for both the company and CEO to position as an industry and thought leader in Business Intelligence (yet to be implemented). Position is located remotely in London and coordinated with offices in Germany and United States via email and Skype conferencing. Launch postponed, currently providing ad-hoc advisement.
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Communications Manager
NYU School of Law, June 2007-July 2010
Created and executed integrated communications strategy that encompassed internal communications, direct mail with segmentation, events marketing and online registration, email campaigns and e-newsletters, and social media. Managed the alumni website, content production and updates along with vendor relationships tied to online giving and directory (communities). Reported to the assistant dean for alumni relations and special events and was recognised as a mentor and digital strategy resource for the school’s centres and institutes.
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Editor-at-Large
The Journal of Popular Noise, October 2008-July 2010
Part-time project assisting the founder and creative director with editorial direction and operational leadership for a semi-annual limited edition audio journal. Public relations, events production, and light copywriting and copyediting on an as-needed basis.
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Content Strategy Extern
Bond Art + Science, January 2009-June 2009
Masters degree research extern for the partner and senior content strategist of Bond Art + Science, an interactive services firm specialising in information architecture and user experience. Contributed to the writing and editing of proposals, responses to RFPs, and qualitative analysis, including competitive audits and content inventories. Researched data visualisation and web application vendors and online tools and utilities related to email marketing.
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Communications Associate
NYU School of Law, April 2005-June 2007
Project management and production of the Law School’s print publications. Coordinated trafficking of print materials for 125+ jobs annually, including the Law School’s award-winning magazine. Production (copyediting, layout and printing) of the weekly Law School newsletter. Purchasing and archiving of art along with photoshoot coordination. Optimised digital images for print and web and copyedited print materials to style guide.
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Communications Assistant
NYU Center for Music Performance, March 2002-May 2004
Supporting role for communications and events management for a Center designated as a central hub for music-related events across NYU’s 18 schools and colleges. Updated website content; copyedited and distributed departmental literature and events calendars, including the monthly NYU Squarenotes newsletter; processed vendor invoices; coordinated events, including a weekly coffee house series; and scheduled, hired, and supervised 4 student assistants.
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Manager
Sarasota Film Society/Burns Court Cinemas, April 2000-July 2001
Day-to-day management of an independent arts-focused theatre, run in conjunction with a distribution company specialising in foreign and independent cinema. Created bi-weekly schedule of support staff; purchased and maintained concession inventory, including vendor negotiations; interviewed and trained new employees; coordinated special gala events and annual foreign film festival.